Advisory Board

Dr. Clarissa Shetler

Clarissa Shetler's passion for marketing and science led her to her current role as CEO/Founder of C2 Clean Beauty, Inc. She holds a Bachelor's in Marketing/Advertising and a Doctorate of Pharmaceuticals from the University of Pacific. She has taken these two skill sets and weaved them together to develop a clean/green skincare company as well as a consulting business. By wearing different hats, she helps other businesses with marketing strategy, connects people and brands, and also advises new entrepreneurs on how to get things rolling. Her skincare company has won numerous awards and is focused on green chemistry and plant-based ingredients. Educating and informing people is part of her philosophy and integrates it into her brand strategy. Recently, she has presented to Harvard (Environmental Studies Dept) and to the Natural Beauty Summit on the dangers lurking inside our personal care products.

Clarissa is happily married with two grown children. When not working, she loves to play tennis, golf, snowboard, and dance - and loves spending time with her animals.  

#C2CleanBeauty #CleanBeauty #Womenscientists #Womenentreneurs 


Valerie Wasserman

Valerie Wasserman is a mission-driven business builder with an extensive track record of growing media brands and revenue streams across digital, traditional, and social media platforms. With over 25 years of successful experience, Valerie has worked in key roles from early-stage digital start ups to Fortune 500 companies and high-profile media organizations including: Rodale Inc., The Women's Network, Wenner Media/Rolling Stone, Conde Nast, Hearst and Ziff Davis. She has a significant track record in creating audience growth and profits, by putting great ideas into action that deliver high impact results.

Valerie brings her talent for connecting consumers to brand purpose and mission along with her expertise in developing strategic partnerships, content marketing, eCommerce, and digital advertising to TheWMarketplace team.


Jerusalem Zewolday

Jeri is a Customer Experience Strategist who thrives on delivering creative solutions to complex business problems through iterative learning. With a history of partnering with Fortune 500 companies, Jeri provides trusted advice in Customer Experience, Human-Centered Design, UI/UX Design, and overall strategic conceptual thinking.

She is a results-oriented problem solver with experience conceptualizing and redesigning large-scale digital solutions, helping clients from initial product visioning to launch. Jeri is committed to building delightful products that truly solve user problems.

Currently, she is working on launching Notty Rebel, a women’s hair accessories line. When she is not working, Jeri enjoys spending time with her family and friends, hiking, and watching historical movies.


Johanna Zeilstra

Ms. Zeilstra has over 25 years’ experience in strategy, operations and change leadership, including 8 years at PricewaterhouseCoopers and 6 years at JPMorgan Chase. She is currently CEO of Gender Fair, a platform that uses data analytics to determine an organization’s progress towards diversity and inclusion.  Prior to this, she co-founded GiveBack, an innovative platform that makes it easy for companies to build authentic and impactful workplace giving and other social responsibility initiatives, sponsored in part by Oprah Winfrey.Ms. Zeilstra sits on a number of boards, including The CEO Forum and Princeton’s Faith Work Initiative.

James Higbe 

James is the Chief Strategy Officer for Synergy Technologies. He has more than 25 years of experience in the field of information technology and has played a role as co-founder, consultant and executive to companies providing solutions in a variety of verticals and disruptive technologies.

During his time with Computer Management Sciences, Metro Information Services, and Technology Service Partners, James became proficient with the tools and processes associated with the delivery of high value technical talent procurement services for a wide range of clients.

He spent more than a decade in the healthcare space working on hardware, software and hosted solutions, for Critical Alert and Synaptic Partners. He led teams executing platform initiatives in nurse communication, population health and relationship management.

James holds a bachelor’s degree in Health and Human Sciences from the University of Florida and a Master’s in Education from Furman University. He lives in Jacksonville, FL, with his wife Charity, and their two children.