WMarketplace Relaunches HER-Commerce™
Last fall, we surveyed over 6500 women-owned businesses to learn what you are looking for in online sales training. The results were clear:
1. Instructor-led workshops
We know what you mean! When you have a specific question that can't be answered by video-on-demand, you want to ask a real person - or maybe even a cohort of other women entrepreneurs who may have relevant experience, or the same question. That's why all of our HER-Commerce™ workshops are led by a professional facilitator with lots of time for interaction.
2. Help with breaking through all the marketing "noise"
Getting your brand noticed in the midst of ALL THE NOISE on social and search is everyone's number one challenge. We spend two session hitting the important pieces of creating a marketing plan that is right for your brand.
1. Instructor-led workshops
We know what you mean! When you have a specific question that can't be answered by video-on-demand, you want to ask a real person - or maybe even a cohort of other women entrepreneurs who may have relevant experience, or the same question. That's why all of our HER-Commerce™ workshops are led by a professional facilitator with lots of time for interaction.
2. Help with breaking through all the marketing "noise"
Getting your brand noticed in the midst of ALL THE NOISE on social and search is everyone's number one challenge. We spend two session hitting the important pieces of creating a marketing plan that is right for your brand.
"This is the only platform that actually cares about supporting women-owned businesses." - HER-Commerce™ participant
3. Key considerations in choosing the online sales channel that is right for YOUR business
We all know who the big platforms are, but do we REALLY know what it takes to be successful on them? What are the key considerations you need to evaluate before you join a channel? We break it down so you can be targeted and thoughtful in your sales channel selection.
The Result? Entirely New Content for Women Entrepreneurs
We took in all this information and worked with a professional curriculum company (woman-owned, of course!) to develop a series of four, 90-minute classes to address all of these topics - and included plenty of time for break-out groups to create connections and learn from each other. This month we ran our first class with a group of WMarketplace sellers to see if we had hit the mark.
Feedback from this first cohort was overwhelmingly positive. We received comments such as, “I’m already changing the way I talk about my business to ensure I’m reaching my target audience.” And “I’ve realized I need to edit my copy so it is more clear for customers.” And lastly, “No other platform really cares about helping women-owned businesses.” With this last comment, we knew we were on the right track and ready for our next HER-Commerce™ cohort.We are inviting you to sign up for the next roundof HER-Commerce™ workshops beginning May 8. We have the generous support of PartnerHeroto thank for a 30% discount on this class so you will pay just $999 for 4, 90-minute,instructor-led classes (list price is $1499). Please click below to fill out a shortform to indicate your interest and we’ll follow up with the class scheduleand all other details.
We can’t wait to share this great new content with you! Questions? Please email Susan@WMarketplace.com.
Thank you, PartnerHero
for supporting women entrepreneurs!
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Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit TheWMarketplace provides to sellers.
