Jen Fontanilla Design & Marketing

Item Description

We are happy to be here on The WMarketplace and offer a thorough process of logo design and creation. Logo design isn't just about picking a cute image and using a swirly font (though that's what it seems to feel like these days.) But logo design is about making sure your logo represents you, the colors and fonts make sense, you are getting the right file formats when you want to use this logo on things such as banners, clothes, printed materials, etc. The following is included in the design process:

  • Initial meeting to understand client story, what their business is about (product(s) and/or service(s))
  • Develop initial conceptual designs (rough drafts)
  • PDF proofs sent throughout the various stages to narrow down choices and continue to refine the design
  • Selected font/typefaces to be used with the logo mark (unless the logo is a text (wordmark) logo
  • Create horizontal and vertical versions of the logo (if both are applicable)
  • Develop black and white versions, color versions (if either/both are applicable)
  • All final files will be exported as high resolution RGB and CMYK transparent .PNG files and vector (.EPS) files
  • Determine primary logo colors
  • Determine hex code colors (for web/online)