Daily the face is covered with bacteria, pollutants, dirt, and old (dead) skin cells. Regular cleansing removes these impurities. Purfavulous organic and all natural cleanser, astringent/toner, moisturizer is formulated to clean the face, neck, and décolleté without the use of harmful chemicals. We added ingredients such as lanolin and vitamin E to our cleanser to moisturize the skin. Also, a great gift idea.