TheWMarketplace Announces Development and Investment Partnership with Synergy Technologies
TheWMarketplace has secured a pre-seed round of funding from Jacksonville, FL-based Synergy Technologies. TheWMarketplace will use this investment to facilitate the development of its platform and the growth of its community of women-owned and gender-balanced businesses. TheWMarketplace is a values-driven online platform for growing and for empowering women-owned and gender-balanced companies. Within the TheWMarketplace ecosystem, these businesses sell their goods and professional services, connect to a robust community and learn from each other.
With the pandemic disproportionately affecting women, TheWMarketplace offers an immediate solution for women-owned merchants and professional service providers needing to pivot to an online presence or to grow their sales. By combining consumer products and professional services on one platform, TheWMarketplace is in a unique position to empower shoppers to find items and services in one place and to leverage the vast purchasing power of women.
Synergy Technologies (Synergy) is a certified woman- and minority-owned global IT services firm specializing in talent solutions. With offices in the US and India, Synergy is headquartered in Florida and serves a broad range of clients in various industries. In addition to providing world-class IT consulting services, Synergy is also committed to fostering growth in their community, with emphasis on workforce and economic development for all. Synergy’s core values align with and support the vision of TheWMarketplace. This alignment, along with Synergy’s technical talent, provides the basis for a lasting and fruitful partnership.
“Our partnership with Synergy Technologies will enable TheWMarketplace to scale and support the women-owned businesses that are signing up daily. We are thrilled to have found an investor who shares our vision and values and that can also bring world-class talent to our rapidly-growing business.”
- Kate Isler, Co-Founder and CEO, TheWMarketplace
TheWMarketplace was formed May 22, 2020 and launched its online presence on September 29, 2020. Since launch, the business has seen 300% growth in seller presence, and lists almost 2,000 women-owned products and professional services. TheWMarketplace has formed partnerships with the Small Business Administration’s affiliated offices that support women, and with numerous women’s networking organizations to support their clients in pivoting to an online presence or in growing existing sales channels.