HER-Commerce™
For Women-Owned businesses
HER-Commerce™ is a workshop-based training and support program created by the WMarketplace for women business owners at all stages of their ecommerce journey.
INVEST IN GROWING YOUR ONLINE BUSINESS
We asked over 6,500 women-owned businesses like yours, “What do you need to grow your online business?” And this is what you told us:
80%
of you said the transition to selling online is your biggest pain point.
68%
who responded said practical information on marketing, shipping, and taxes was most critical for you
86%
said you would prefer instructor-led workshops (vs video on demand) with other entrepreneurs
We heard you! And would like to invite you to invest in your business growth with HER-Commerce™: an instructor-led, workshop-based program that will help you grow your online business with practical information that you can immediately put into practice.
you will leave the program with:
A clear template to create compelling product descriptions that are written to leverage SEO
Insights and examples on how to improve your product images
Social media strategy to drive traffic and demand to your products
A comprehensive guide to popular online sales channels and marketplaces so you can choose the right one for your business
And if it is the right fit for your business, a one-year membership as a seller on WMarketplace
you will leave the program with:
A clear template to create compelling product descriptions that are written to leverage SEO
Insights and examples on how to improve your product images
Social media strategy to drive traffic and demand to your products
A comprehensive guide to popular online sales channels and marketplaces so you can choose the right one for your business
And if it is the right fit for your business, a one-year membership as a seller on WMarketplace
“A great refresher for me in marketing my business, photography, listings and more. I realized how many resources there were available to me through WMarketplace and love being able to join the programs provided, as well as to further my networking, my knowledge, and my confidence.
My sales increased 25%”
- Jennifer Cervelli, HER-Commerce™ Participant
Two Options: JUMP START and DEEPER DIVE
JUMP START: 4, 60-minute, instructor-led virtual workshops. $1500/business
Includes 1:1 support and 1 year of seller
membership on WMarketplace ($190 value)
Refine and amplify your ecommerce presence (copy writing & product photos)
Breaking through marketing noise with SEO, social media and other strategies
Building your marketing plan with customer personas and defining your value proposition
Determining the best online sales channel(s) for your business
If you have taken the four-week course and are ready to go deeper:
DEEPER DIVE: 4, 60-minute, instructor-led virtual workshop plus 1:1 support. $1500/business OR $800 when paired with Jump-Start
Includes 1:1 support plus one year of seller
membership on WMarketplace ($190 value)
Channel strategy deep dive. Let’s get into the details on evaluating when, what and how selling through marketplaces or other channels is right for you.
SEO strategies. Can you spend less on advertising if your SEO is dialed in? We think so!
Social Media: Love it or hate it, you need to do it. Let’s talk about strategy, tools and when to hire somebody to manage this for you.
Business Financing: The number one need of all women business owners: capital. Learn about traditional and non-traditional methods of financing your growth and investing in your business
If you have taken the four-week course and are ready to go deeper:
DEEPER DIVE: 4, 60-minute, instructor-led virtual workshop plus 1:1 support. $1500/business OR $800 when paired with Jump-Start
Includes 1:1 support plus one year of seller
membership on WMarketplace ($190 value)
Channel strategy deep dive. Let’s get into the details on evaluating when, what and how selling through marketplaces or other channels is right for you.
SEO strategies. Can you spend less on advertising if your SEO is dialed in? We think so!
Social Media: Love it or hate it, you need to do it. Let’s talk about strategy, tools and when to hire somebody to manage this for you.
Business Financing: The number one need of all women business owners: capital. Learn about traditional and non-traditional methods of financing your growth and investing in your business
MEET THE FACILITATOR:
Lisa Ann Landry
President - Paradigm Shifts Training and Development
Lisa Ann is a senior leadership consultant and certified executive coach. She has over 30 years of experience as a world-class learning and development professional. She works with training companies as a master trainer delivering programs that ignite, inspire and transform frontline personnel and executive leadership.
She has designed and delivered programs on topics such as Social Media Marketing, Management Skills, Communication Skills, Emotional Intelligence, Dealing with Difficult People, Resiliency, Trust, Content Marketing, Diversity and Inclusion, and Unconscious Bias.
Education
Ph.D. Candidate Management & Decision Sciences, Walden University
M.S. Management, Indiana Wesleyan University
B.F.A. Theater
Certified DISC Take Flight
Certified Zoom Technical Support
Certified Executive Coach
Licensed Health Insurance Agent
Volunteer
Greater Georgia Black Chamber of Commerce – Board Member
Fun Facts
Try to name a state I have not been to.
Best Selling Author – Content Marketing How to Get Started
MEET THE FACILITATOR:
Lisa Ann Landry
President - Paradigm Shifts Training and Development
Lisa Ann is a senior leadership consultant and certified executive coach. She has over 30 years of experience as a world-class learning and development professional. She works with training companies as a master trainer delivering programs that ignite, inspire and transform frontline personnel and executive leadership.
Lisa Ann provides training program creation,
seminar, and webinar delivery. Her programs
ensure engagement, knowledge transfer, and
skill development in a fast-paced, focused
environment.
She has designed and delivered programs on topics such as Social Media Marketing, Management Skills, Communication Skills, Emotional Intelligence, Dealing with Difficult People, Resiliency, Trust, Content Marketing, Diversity and Inclusion, and Unconscious Bias.
Education
Ph.D. Candidate Management & Decision Sciences, Walden University
M.S. Management, Indiana Wesleyan University
B.F.A. Theater
Certified DISC Take Flight
Certified Zoom Technical Support
Certified Executive Coach
Licensed Health Insurance Agent
Volunteer
Greater Georgia Black Chamber of Commerce – Board Member
Fun Facts
Try to name a state I have not been to.
Best Selling Author – Content Marketing How to Get Started
QUESTIONS?
Reach out to Colleen Butler
Is your business interested in sponsoring a HER-Commerce™ cohort? Visit our sponsor page for more information.
OUR MISSION
To close the economic gender gap by empowering women entrepreneurs to grow and thrive while providing a destination for consumers to shop their values.
