“A girl with big dreams and a big heart can change the world!” If your 2023 goals include supporting up-and-coming entrepreneurs who also want to change the world, look no further than Sabrina Roesler and her business, Fresh’n Juicy. Mentored by The Startup Squad and recognized as a Young Entrepreneur of the Year by Lemonade Day Houston, her ambition to grow her business is driven by her creativity and her desire to raise funds for brain cancer research. This is a girl entrepreneur with drive and a mission!

Fresh'n Juicy Founder, Sabrina Roesler

 Every time that I get a recognition or a big sale, I think about how rewarding the process has been and how I am ready to expand it.


Why did you start your business? What motivated or inspired you?

I started my business and financial literacy journey when I first pitched my idea of having a year-round, Starbucks loyalty program for kids of all ages. I dreamed about healthy lemonade and juices that I was able to drink and wanted to introduce a line of accessories that girls dreamed of. All of these items reflecting my fresh style and unique creations. My mom supported me with starting my own small business and helped me to own my ideas while I was working on something I really love. I love people, and being around other kids. Through this process, I learned soft skills that will help me through my entire life, and I have been applying all of this while having tons of fun and being recognized for many accomplishments in my business. Every time that I get a recognition or a big sale, I think about how rewarding the process has been and how I am ready to expand it.


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What is something you know now that you wish you knew when you started your business?

I wish I knew I was able to create a value through the uniqueness of the products or the flavors of my lemonade and baked goods. As an aspiring baker, I learned that when you offer great products with great quality, people will pay for them. And you will get customers for life if you keep up the good work. It really doesn’t matter what kind of product it is: if it is great, people will pay what it is worth.



Why did you decide to join The WMarketplace?

I learned about WMarketplace when we received an email from The Startup Squad team inviting my business to be part of it and perhaps to try a different channel opportunity. After I won the 2020 Young Entrepreneur of the Year award granted by Lemonade Day Houston, I joined The Startup Squad collection of young entrepreneurs on WMarketplace.


I decided to join WMarketplace with a fresh and cute accessory line that I have been introducing along with my lemonade stand and business through pop-up events. It is amazing how girls can support other girls and I thought this was a great way to showcase my products and support other girl-owned businesses as well.



What has been the most exciting or rewarding part of owning your own business?

I get to save some money and spend it on things that I would love to have: just a little splurge here and there. I invest back in my business and I know every time I do it, I will be putting my ideas out there, which motivates me even more to build and succeed. But what truly motivates me is my desire to keep doing what I love and also share it with the causes I truly care about, my family and my friends.


I lost my dad when I was six and now I share a percentage of my earnings with a local organization that researches a cure for brain cancer. I would like others to have a better chance than him.



Can you identify a moment in your business that was pivotal in your success? An "AHA!" moment(s)?

I wish I knew I was able to create a value through the uniqueness of the products or the flavors of my lemonade and baked goods. I am a baker aspirer as well and I learned when you offer great products with great quality, people will pay for them, and you will get customers for life if you keep up with the good work. It really doesn’t matter what kind of product it is but if is great people will pay what is worth. I had an AHA moment when I first started selling out my curated accessories through my school's PTO store. All people want is to have excellent products and being respected as customers.



How long have you been in business and has your business changed since you started it?

My business officially started after a few months of trial and error during my journey with Lemonade Day Houston. When the pandemic hit I thought that was going to be the end and I was truly sad. I have already won a recognition for my business pitch and I knew my mentor at the time would want me to push forward. I asked my mom if she could help me with some marketing ideas and after working hard through some of them, local events and some TV interviews I was named 2020 Young Entrepreneur of the Year locally. Three years after, we have a small business going and I can't wait what the future holds for Fresh'n Juicy.

My advice for others that would like to start a business is to believe you can, dream big and do what you like the most. Success and earnings will follow.

Do you have a mentor, formal or informal? What role have they played for you? 

My mom is my hero. While I had an assigned mentor that helped in the beginning and believed in my ideas, my mom has been there for me during the moments I needed her the most. Even during the times that I felt a bit tired due to school and all other activities I normally do. I am a busy girl but as my mom says I wouldn't have it any other way.



What communities have been important for you as you grew/developed your business?

My neighborhood, my school, the National Lemonade Day and Lemonade Day Houston organizations have played an important role. While we love our local peeps now I am ready for the next step and I would love to see my products being distributed nationally.



Do you have any advice for other women who are getting started in business?

Consistency is the key. My mom asked me when I was a bit younger if there were too many activities I was involved in. She was worried I was not going to be consistent with the Lemonade Day lessons and I wasn’t able to keep up with my school and my business etc. I answered that this was not an activity and I wanted to keep my business going. I dream about having franchises and a cute, vintage food truck as well as full distribution of all my products. If you dream big you will find the way to get there. Three years ago, I was not going to guess I will be awarded with the Best Tasting Lemonade locally and was never thinking I will have a line of accessories that kids would love to get.


My advice for others that would like to start a business is to believe you can, dream big and do what you like the most. Success and earnings will follow.



If a journalist were to write a headline about you/your business, what would it be? 

A girl with big dreams and a big heart can change the world!




Thank you, Sabrina for sharing your insights and vision for your inspiring business!

SHOP FRESH'N JUICY


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Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit TheWMarketplace provides to sellers.

Her Story: Sabrina Roesler of Fresh'n Juicy