September 19, 2023
A key element to WMarketplace's mission is to help women get their companies started. So when we heard that Yareni Martinez's friends and family had been suggesting that she create a business to sell her all-natural soaps and lotions, we helped her launch Yave Naturals on WMarketplace.
Yareni folds natural ingredients, like herbs, fruits, vegetables, oatmeal and more, into her beauty products so that they are safe and effective for everyone. Whether you have sensitive skin or just want radiant skin, Yave Naturals has a soap for you!
We recently caught up with her to ask about how she got started.
I started receiving compliments from family and friends on how good my skin looked, and they wanted to know what I was using.
What motivated you to start your business?
I have very sensitive skin, and no matter what I bought, from an inexpensive bottle of moisturizer at a drug store to a very expensive bottle at a high-end retailer, my skin would have an allergic reaction. So I decided to make my own with natural ingredients. After a while, I started receiving compliments from family and friends on how good my skin looked, and they wanted to know what I was using. Eventually, they wanted to also use my products and asked to buy them from me.
What has been the most exciting or rewarding part of owning your own business?
I feel good when someone uses my products, and they get the results they want. I like helping women feel and look younger.
Do you have a mentor – formal or informal?
None of my friends or family members are business owners so there was no one I could speak with. I have had a lot of help and assistance from both Melissa McGuiness and Carmen Martinez through WMarketplace. They are the closest I’ve come to having mentors.
...[Do] not allow others’ negativity to stop you from pursuing your dreams. I want to keep growing. I’ll never give up on my dreams.
Do you have any advice for other women who are getting started in business?
I would say to not allow others’ negativity to stop you from pursuing your dreams. I want to keep growing. I’ll never give up on my dreams.
Thank you, Yareni, for sharing your advice and journey with the WMarketplace!
SHOP yave naturals
Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit ThWMarketplace provides to sellers.