January 22, 2024

Nancy Daniele Berman, CEO of NANDANIE, created her luxurious and sustainable women’s neckties brand after life took her on a different path, focusing on her role as a single mother. Gaining full custody of her children became a turning point and her passion for fashion and determination to pursue her dream led her to establish this business after many years. The most exciting part of this venture for Nancy is seeing her designs featured in prestigious fashion events and media outlets, transcending her childhood dreams. She believes in embracing setbacks as learning opportunities and advises aspiring women entrepreneurs to use challenges as stepping stones for growth and resilience. Join us as we celebrate Nancy’s bold vision in creating an entirely new women’s fashion accessory.

Nancy Daniele Berman, CEO of NANDANIE

Amidst the family trauma, gaining full custody of my children marked a turning point. It was a chance to breathe and reflect on life's brevity.

Why did you start your business? What motivated or inspired you?

In my teens and 20s, my dream was to become a business owner, specifically in the realm of fashion. Life took me on a different path, residing in a city with limited fashion opportunities. I found myself in a fulfilling role as a full-time mom, managing the challenges of parenting solo after a divorce.


Amidst the family trauma, gaining full custody of my children marked a turning point. It was a chance to breathe and reflect on life's brevity. The idea of creating a line of neckties for women surfaced, and I embraced it wholeheartedly.


Now, after many years, I am excited to bring my passion for fashion to life with this unique line of women's neckties.

Banner of products from NANDANIE

What has been the most exciting or rewarding part of owning your own business?

As a child, the idea of seeing my designs featured in New York Fashion Week was merely a distant dream. The thought of gracing the pages of prestigious magazines like Vogue and Harper’s Bazaar felt almost audacious. Selling in fashion capitals like Paris and Italy appeared to be an unattainable fantasy.

Yet, as life unfolded, I came to realize the profound impact we can have on our own destinies. With unwavering passion and perseverance, dreams have the potential to transform into reality. However, the most fulfilling aspect of owning my own business goes beyond personal achievements—it's about creating a new category for women, leaving a lasting imprint on the industry.


In this journey, I've learned that our dreams are not confined by limits; instead, they're fueled by our determination to make a meaningful impact.

Do you have any advice for other women who are getting started in business?

Setbacks and challenging partnerships are inevitable in any business venture. It's a shared experience—I've spoken to many who have faced similar challenges. Embrace these hurdles as learning opportunities, prompting you to reevaluate your approach and methods. While it may feel like you've been taken advantage of at times, don't let these setbacks discourage you. Instead, use them as stepping stones for growth and resilience. Keep moving forward with newfound wisdom and determination.

In this journey, I've learned that our dreams are not confined by limits; instead, they're fueled by our determination to make a meaningful impact.

If a journalist were to write a headline about you/your business, what would it be?

A Year of Remarkable Reinvention: From Self-Discovery to Design Mastery, Meet the Visionary Woman Who Became a Successful Business Owner.

Is there a non-profit or other social/mission-oriented business that your business supports? Can you tell us about this?

In a recent newsletter, NANDANIE celebrated the honor of participating in Friendship Circle's evening of artistry and unity at the Soul Gallery on November 9th. The event, titled the Common Threads Ladies Gallery Event, highlighted the collaboration between Detroit artists and Soul Gallery artists, with a special focus on fiber and textile work that emphasized the sense of community and mutual responsibility. Nandanie had the privilege of partnering with local artist Bree Reinke, who skillfully painted empowered women in pop music on NANDANIE ties. This collaboration was a natural fit, as Bree's passion for music shines through her artwork, featuring iconic artists like Taylor Swift, Adele, and Madonna on NANDANIE ties. This partnership exemplifies NANDANIE'S support for Friendship Circle's inspiring work. To learn more about Friendship Circle's mission, please visit friendshipcircle.org.

Thank you, Nancy for sharing your advice and journey with the WMarketplace!

SHOP NANDANIE



Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit ThWMarketplace provides to sellers.

Her Story: Nancy Daniele Berman of Nandanie