December 19, 2023

Kavitha Anand, the founder of Meraki Unlimited, draws inspiration from her rich cultural upbringing in Chennai, India, where celebrations, vibrant colors, and finely crafted clothing were integral to her life. Despite starting her career in the corporate world, Kavitha's passion for textiles and shawls endured. Years later, living in the United States, she decided to share the beauty of these fabrics with the world, giving birth to Meraki Unlimited.

Kavitha Anand, founder of Meraki Unlimited

Coming from a humble background, my family had limited exposure to the fashion industry. But when I started traveling throughout India, I got to know local weavers and began to learn about the industry at the grass-roots levels.

Why did you start your business? What motivated or inspired you?

I was born and raised in the ‘Gateway to South India’ popularly known as Chennai. My family from this area is deeply rooted in the cultures, rituals and beliefs of the region. Massive celebrations, colors adorning every corner of the house, delicious food and wearing clothes made of the finest materials were a cornerstone of my life. Growing up I was wrapped around with innumerable stories about our ancestors, the rich history, the importance of each ritual, and our golden mythology. For years, I noticed men and women wrapped up in fabrics to keep them warm during the winter season and mothers engulfing their little kids within the warmth of their shawls.


Coming from a humble background, my family had limited exposure to the fashion industry. But when I started traveling throughout India, I got to know local weavers and began to learn about the industry at the grass-roots levels. I think my business, Meraki Unlimited, was inscribed in my life, years before I had even thought about it. These were years I spent with my passion on the sidelines while I stepped into the corporate world to start my career.


I have been fascinated with these shawls for years and developed a curiosity to know about the intrinsic designs embroidered over the fabric and the elegance they project. Decades later, living in the United States, I have developed a reputation for my fascination for these beautiful fabrics and determination to show the world the true majestic beauty of the shawls.

Banner of beautiful products from Meraki Unlimited

What is something you know now that you wish you knew when you started your business?

You must connect and ask for help in order to grow. We are all interconnected, and there is no one-size-fits-all solution to any problem.

Why did you decide to join The WMarketplace?

If the women's community and our own tribe do not offer support, who else can? Additionally, I am aware of the incredible connections and mentorships that WMarketplace can provide.

What has been the most challenging thing about getting your business up and running?

Mindset, funding and constantly reminding myself that I'm capable of this move.

What has been the most exciting or rewarding part of owning your own business?

Being creative in every part of my business and owning it!

Can you identify a moment in your business that was pivotal in your success? Have you had an “AHA!” moment(s)?

My first sale was a surreal moment, and repeat customers are the icing on the cake.

You must connect and ask for help in order to grow. We are all interconnected, and there is no one-size-fits-all solution to any problem.

How long have you been in business and has your business changed since you started it?

1 year

Do you have a mentor, formal or informal? What role have they played for you?

I connect with the local FL chapter of WBENC and engage with my mentors. They assist me in advancing when I need to and advise me to slow down when necessary.

What communities have been important for you as you grew/developed your business?

Do you have items, photos or mementos on your desk that inspire you each day? What are they?

"Coffee and Confidence" is a saying on my desk that inspires me every day. Also "Be Nice, Play Nice".

Do you have any advice for other women who are getting started in business?

Believe in yourself, conduct thorough research, and keep hustling!

If a journalist were to write a headline about you/your business, what would it be?

Kavitha makes her plans!

Thank you, Kavitha for sharing your advice and journey with the WMarketplace!

SHOP meraki unlimited



Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit ThWMarketplace provides to sellers.

Her Story: Kavitha Anand of Meraki Unlimited