January 2, 2024

Sally Abolrous, CEO of Isabella's Clearly, embarked on her entrepreneurial journey to provide her family with a toxin-free lifestyle, deeply influenced by her Egyptian heritage's natural remedies. Parenthood intensified her commitment to shield her children from harmful chemicals, motivating her to merge ancient traditions with modern innovation. Alongside her brother, who shares her passion, they aimed to offer families safe, natural solutions rooted in their heritage. With products ranging from natural remedies for dry skin, headache and congestion to skin balms for our furry companions, Sally is deeply committed to her vision of healthier options for all aspects of our lives. Read on to learn more about Sally and her inspiration, challenges and motivations!

Sally Alborous, CEO of Isabella's Clearly

Becoming a parent amplified my motivation. I felt a profound responsibility to protect my children from the harmful chemicals prevalent in many everyday products.

Why did you start your business? What motivated or inspired you?

My journey with Isabella's Clearly is deeply personal, driven by my commitment to provide my family with a healthier, toxin-free lifestyle. This dedication is deeply rooted in my Egyptian heritage, which celebrates ancient traditions and natural remedies passed down through generations.


Becoming a parent amplified my motivation. I felt a profound responsibility to protect my children from the harmful chemicals prevalent in many everyday products. Leveraging the wisdom of our Egyptian background, I saw an opportunity to merge ancient remedies with modern innovation. My brother, who shares my passion for clean living, joined me in this endeavor. Together, we aimed to empower families with safe, natural solutions that pay homage to our heritage while contributing to a healthier future.


Banner of beautiful products from Isabella's Clearly

What is something you know now that you wish you knew when you started your business?

One significant lesson I've picked up along the way since starting my business is the importance of managing my time effectively. In the early days, I often found myself overwhelmed by trying to tackle too many things at once. This sometimes led to burnout and decreased productivity, which was tough to navigate.


Looking back, I wish I had understood the value of setting clear priorities and boundaries. Recognizing the difference between urgent and genuinely important tasks and being willing to delegate when necessary has made a world of difference in achieving a healthier work-life balance and sustaining a manageable pace.

Why did you decide to join The WMarketplace?

I decided to join WMarketplace because I believe in the power of collective support and collaboration among women entrepreneurs. As a woman founder, I have faced unique challenges and opportunities on my entrepreneurial journey, and I recognize the importance of creating a network where we can learn from each other, share experiences, and lift each other up.

What has been the most exciting or rewarding part of owning your own business?

One of the most exhilarating and fulfilling aspects of running my own business is the journey of creating and launching new products. It's incredibly rewarding to put these products out into the market and then receive overwhelmingly positive reviews from a diverse range of individuals.


What's truly amazing is seeing people from all walks of life incorporate our natural products into their personal care routines and witnessing the concrete results they achieve. Our products are meticulously designed to address specific problems, and observing these issues effectively resolved for our customers is an experience that resonates deeply with me.

What's truly amazing is seeing people from all walks of life incorporate our natural products into their personal care routines and witnessing the concrete results they achieve. 

Do you have a mentor, formal or informal? What role have they played for you?

Absolutely, having a mentor has been a significant influence on my entrepreneurial journey. In my case, that mentor happens to be my brother, who has been an entrepreneur since his teenage years.


What makes our mentorship dynamic is the complementary nature of our perspectives. My brother is the visionary, always looking ahead and considering the big picture, while I excel in diving deep into details and making data-informed decisions.


This partnership has not only accelerated my growth as a business owner but has also allowed us to blend visionary thinking with practical execution in shaping our brand's development and strategies.

Are there any apps or business services that you just can’t live without that you would like to give a shout-out to?

There's one tool that I absolutely can't do without, and that's Trello. It's become an integral part of managing my business effectively. Trello's versatile board system allows me to create dedicated boards for various aspects of the business, such as operations, sales, marketing, finance, management, and new product development.


Trello isn't just a task management tool; it's a collaborative powerhouse. It has significantly reduced the need for endless emails, improved team collaboration, and brings a sense of accomplishment every time I move a card to the "done" column.

Thank you, Sally, for sharing your advice and journey with the WMarketplace!

SHOP isabella's clearly



Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit ThWMarketplace provides to sellers.

Her Story: Sally Abolrous of Isabella's Clearly