When Elizabeth Lopez decided to launch her skin care line of products, she decided that she not only wanted to use all-natural ingredients, she also wanted the entire supply line – from container to product to shipping – to be as carbon neutral as possible. As a result of this intentional practice, rue Santé - Mindfulness-Based Self-Care’s ingredients are organic, vegan and ethically-sourced. The glass jars are reusable, with compostable and recycled labels. The outer packaging is recyclable and biodegradable, and the products are shipped in a carbon-neutral manner.
TheWMarketplace recently asked Elizabeth about her thoughtful business model and what inspires her each day.
Why did you decide to join TheWMarketplace?
I believe that women do business differently, and together we can create a better, kinder, sustainable, and conscientious marketplace.
What has been the most exciting or rewarding part of owning your own business?
The most rewarding part is helping our customers feel good. We are fueled by the wonderful feedback we receive, and the best part is that by helping humans, we get to support animal and environmental causes that are near and dear to us. We donate over 10% of our annual proceeds to animal, environmental and social causes. This makes all the hard work worthwhile.
Can you identify a moment in your business that was pivotal in your success? Have you had an “AHA!” moment?
The AHA moment was realizing that success looks different for us. Our business model is not traditional. We're not after relentless global growth, which is fundamentally unsustainable. Our priority is to cultivate relationships with like-minded local business partners and customers in our community. Success is about living and working by our values, helping as much as we can, and reducing the environmental impact of running our business. At the end of the day, we want the good we do to outweigh the bad (our carbon footprint).
What inspires you each day?
The view from my window is filled with a flurry of activity – a great little eco-system that's supported by a giant Ponderosa Pine. I observe the crows, raccoons, squirrels, Steller's jays, hummingbirds, woodpeckers, robins and countless other species as the go about their day finding food, seeking shelter, defending their territory, looking for love and joyfully playing. It's hard not to see the 'human' in them, and the animal in us. It inspires me, humbles me and puts the world in perspective.
Do you have any advice for other women who are getting started in business?
A lot of people hesitate to pursue their dreams for fear of not getting it right. My advice is to start however you can and then refine, evolve and course-correct if needed. Sometimes you just don't know what 'right' looks like until you start.