December 4, 2023

This week we have the pleasure of introducing the young entrepreneur behind Bow-Bow Ties, Divisha Mandal. Divisha is the delightful force behind this mission-driven business, where adorable, hand-crafted flannel bow ties for pets come to life. Driven by a passion for shelter animals, Divisha began sewing bow ties to make dogs and cats irresistibly cute for adoption. From the initial challenge of hand-sewing to the juggle of school and activities, this spirited entrepreneur navigates it all with determination. If a headline were to capture her essence, it would read: "A young girl entrepreneur making the world a better place for animals one bow tie at a time." 

Divisha Mandal, founder of Bow-Bow Ties

I started Bow-Bow Ties because I wanted to make the world a better place for shelter animals.

Why did you start your business? What motivated or inspired you?


I started Bow-Bow Ties because I wanted to make the world a better place for shelter animals. When I was 9, I went to my local shelter in search of my forever pup, and after the experience of meeting all the dogs and getting to know about them, I was inspired to do something to help them. I started to make bow ties for the shelter animals to make them look cuter so that they would get adopted faster. But then I realized that it wasn't enough, so I started to sell my bow ties in children's business fairs, pop-up sales, and on The WMarketplace. Since I started in 2021, I have raised over $3000 for shelter animals in need.

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How did you hear about The WMarketplace?

I heard about the WMarketplace from the StartupSquad. I was looking for a platform to sell my bowties, and the StartupSqaud led me to The Wmarketplace.

Why did you decide to join The WMarketplace?

I decided to join The WMarketplace because I was looking for an online space to sell my bow ties and grow my business. The StartupSquad recommended this marketplace and helped me to connect with the community. I'm so glad that they did, because now I get so many sales from The WMarketplace and they often feature my fund-raising journey and my bow ties in their posts. They also send great tips and suggestions on selling online. 

What has been the most challenging thing about getting your business up and running?

One of the most challenging things when I was starting my business was that I was making each bow tie by hand-sewing it. After I purchased a sewing machine, my production became much faster. I also find it challenging to find time for my business in middle of school, extra-curricular activities and after-school clubs.

What has been the most exciting or rewarding part of owning your own business?

The most rewarding part is when I gift my donations personally to the shelters. It is always so heartwarming to be there and know that I am able to contribute to the animals in the shelter. I get to meet some of the dogs when I visit, and I think that part is one of the highlights of going to the shelters.

Can you identify a moment in your business that was pivotal in your success? Have you had an “AHA!” moment(s)?

One of my "AHA!" moments was when I learned that I could raise funds selling my bow ties instead of just gifting them to shelters. I still gift bow ties along with the donations I make to the shelters.

The most rewarding part is when I gift my donations personally to the shelters. It is always so heartwarming to be there and know that I am able to contribute to the animals in the shelter.

How long have you been in business and has your business changed since you started it?

I started this business in the Spring of 2021, and it has changed a lot over the years. First, I have changed from just donating bow ties to donating our funds. We have also changed from hand sewing to using a sewing machine. We have also changed from just being in pop-up stands and Facebook to being on Instagram, children's business fairs, and The WMarketplace.

Do you have a mentor, formal or informal? What role have they played for you?

My mom is my mentor! She has always supported me from the start. She handles all of my social media because I am not old enough, and without her, I would not have been able to get this far. She has advised me in a lot of different ways, and she always is willing to help out whenever there is a bump in the road. I am so grateful that my mom has always been there for me.

What communities have been important for you as you grew/developed your business?

The dog parent community. Without them supporting me, I wouldn't have made it this far in my business. They have supported me on my social media platforms, and in my in-person business fairs. They are the ones who share my story, and most importantly - they buy my bow ties!

Do you have any advice for other women who are getting started in business?

Keep working toward your goals. When you reach one of them, make a new one and keep going. If you stay motivated, your business will skyrocket. Remember that there might be some rough patches in the road, but that doesn't mean that you should give up. Keep going and you will be great!

If a journalist were to write a headline about you/your business, what would it be?

A young girl entrepreneur making the world a better place for animals one bow tie at a time.

Are there any apps or business services that you just can’t live without that you would like to give a shout-out to?

I would like to give a shout out to Instagram, Facebook, and Canva. I'm able to reach out to many pet owners through Instagram and Facebook, and I make all of my posters on Canva.

Thank you, Divisha for sharing your advice and journey with the WMarketplace!

SHOP bow-bow ties



Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit ThWMarketplace provides to sellers.

Her Story: Divisha Mandal of Bow-Bow Ties