April 21, 2023

3 THINGS TO LOOK FOR WHEN SHOPPING FOR NATURAL PERFUME

Looking for your new favorite scent, but this time you want something natural? It’s time to dig deeper and see which brand or product matches up to your “better for the planet/ better for you” goals. It’s one thing to have clean formulations, ethical business practices and vegan, organic or cruelty free certifications, how does your new perfume brand think about ingredients, sustainability and your well-being?


With buzz words like green, clean and sustainable perfume what’s really different from traditional perfume? Let’s take a look behind the scenes:


Natural Ingredients

Have you asked yourself what is in the bottle? It says clean on the website or the shelf, so are the ingredients natural or chemical? Are they healthy or benign? Will they pass the clean beauty lists every large retailer seems to have published of late? Would you put this product on your baby? Your pet? Your clothes?


Looking for your new favorite scent, but this time you want something natural? It’s time to dig deeper and see which brand or product matches up to your “better for the planet/ better for you” goals. It’s one thing to have clean formulations, ethical business practices and vegan, organic or cruelty free certifications, how does your new perfume brand think about ingredients, sustainability and your well-being?


With buzz words like green, clean and sustainable perfume what’s really different from traditional perfume? Let’s take a look behind the scenes:

Adoratherapy 'Chakra 4' is a clean alternative to traditional alcohol-based perfume. This water-based perfume is breathable and scented with organic, therapeutic grade essential oils 

Natural Ingredients

Have you asked yourself what is in the bottle? It says clean on the website or the shelf, so are the ingredients natural or chemical? Are they healthy or benign? Will they pass the clean beauty lists every large retailer seems to have published of late? Would you put this product on your baby? Your pet? Your clothes?


We know you are not a scientist, a chemist or a doctor so we get how hard it is to know. Who can you trust? Find the clean beauty lists and spend some time reviewing the ingredients they exclude. With perfume there are four categories to consider: Alcohol, synthetic fragrance, chemicals used for preserving and extending the formulas, and dies used to make perfumes colorful. Clean does not mean natural. 


Most clean perfumes on the market use all four. They still pass the clean test by most clean beauty standards. Then why are they clean? No parabens and phthalates. How can you be sure? Check the labels. But if you do read the label, you will notice that the fragrance ingredients aren’t specified. Why? Brands don’t have to share this information, it’s considered a trade secret.


So do any perfumes actually have natural ingredients? We’ve looked and believe us they are few and far between. So what should you do? Look for new fragrance formulations like water-based perfumes and essential oil blends. Aromatherapy, the ancient art of using plants, seeds and herbs as scent ingredients is not considered perfume but maybe it should be. If you really are looking for natural fragrance, not just clean, then essential oil perfume is the way to go. 


Kinder Environmental Impact With Packaging

We often purchase perfume because we love the packaging. As soon as we get it home, we throw the box and the bag away. What is the impact of that? Are all boxes equal?


If the box is cardboard, it will go into the garbage or be recycled. If it was made with recycled paper that’s a plus. If the packaging is plastic-free even better. What about the bottle? Is it recyclable, or refillable? What about glass? Where do we fit into this cycle of consumption?


These questions make purchasing even the best natural perfume more challenging. The truth is it's complicated. So, check out the brand’s website and notice what they say and do about the packaging choices they make and why. Opt for sustainable choices, refill options and other carbon footprint best practices in the fine print.


Supply Chain Decisions

The beauty industry produces over 120 billion units of packaging a year and the shipping industry contributes more than 1 billion tons of CO2 a year. So how you get your perfume to you is another part of this conversation. Online is easy and products ship right to your door, but there are packaging decisions made along the way for that too. With perfume, which is likely to be a glass bottle, you need extra cushioning and packing materials.


If you thought a box was wasteful, then remember, without that box, bubble wrap, peanuts and other plastics might be needed to get it to you in one piece.


Alcohol-based perfume, by the way, is flammable, so that introduces a whole other set of logistics issues, as the raw materials are shipped, the fragrance blends are shipped, and then the final product is shipped. So many twirls and whirls around the world add up and impact the environment.


The best natural perfume will most likely be made by a smaller company. Why? It’s more expensive to use organic ingredients and sustainable packaging. It’s difficult to produce large quantities, so the ingredient cost and material and logistics costs need to be in line to make the product more affordable to more people. And let’s not forget the considerable marketing costs spent to convince you to buy something you might not really need.


Creating sustainable products that are good for you, and the planet should not come at the expense of offering products everyone can afford. So, it will be your job to find these indie, niche artisan brands. When you finally find the best sustainable brand, you might want to keep it to yourself so they stay focused on what matters most: You!


Written by Laura McCann 

Founder and CEO of Adoratherapy


ABOUT THE AUTHOR


Laura McCann is the Founder and CEO of Adoratherapy. Laura invites us on a journey of healing through breath and intention using all natural essential oil based fragrances. After many years as a successful entrepreneur in fashion, retail and tech, Laura experienced major health issues culminating from years of stress. On her journey to recovery she opened herself to healing her mind, body and spirit. Aromatherapy combined with breathwork changed her life. Adoratherapy’s unique perspective on conscious beauty transcends ingredients, formulation and traditional fragrance methods by creating breathable scents. Laura is called a “Life Coach in A Bottle”. Her chakra oil blends and water based aura sprays literally go beyond, reminding you to adore yourself one breath at a time.


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Guest Writer: Laura McCann - Shopping for Natural Perfume