THE WMARKETPLACE AND THE CONSCIOUS BEAUTY COLLECTIVE: STRONGER TOGETHER

Shop your values and change the world! - A mantra from WMarketplace

TheWMarketplace: An Amazing Mission

TheWMarketplace is an ecommerce marketplace owned by women entrepreneurs, for women entrepreneurs. Their mission is to close the economic gender gap by empowering women entrepreneurs to grow and thrive while providing a destination for consumers to shop their values.



The Conscious Beauty Collective is a Perfect Partner for TheWMarketplace

The Conscious Beauty Collective is a traveling popup of over 30 indie beauty and wellness brands, primarily women who focus on clean products and giving back. By highlighting the Conscious Beauty Collective within the Beauty and Personal Care Section,

TheWMarketplace shows their commitment to socially conscious brands. 

TheWMarketplace: An Amazing Mission

TheWMarketplace is an ecommerce marketplace owned by women entrepreneurs, for women entrepreneurs. Their mission is to close the economic gender gap by empowering women entrepreneurs to grow and thrive while providing a destination for consumers to shop their values.


The Conscious Beauty Collective is a Perfect Partner for TheWMarketplace

The Conscious Beauty Collective is a traveling popup of over 30 indie beauty and wellness brands, primarily women who focus on clean products and giving back. By highlighting the Conscious Beauty Collective within the Beauty and Personal Care Section,

TheWMarketplace shows their commitment to socially conscious brands.

We love supporting other female founders. It's not easy launching a business so having a support system of other women is amazing and keeps us going. It's even better when we all align on shared values and can help educate around the importance of conscious beauty.  - Lynn Power, Leader of the Conscious Beauty Collective and founder of Masami

What makes TheWMarketplace special?

It’s an amazing online presence where women empower women in so many ways.

  • Curated shopping experiences

  • Leadership examples

  • Networking opportunities

  • Sharing inspirational founders

  • Inclusivity at its core

  • Supporting socially conscious brands

How does TheWMarketplace help individual brands stand out?

TheWMarketplace never misses an opportunity to highlight female led brands all year long. For Women’s History Month in March, there is a series, “Women of Impact” showing how different brands give back to the community. There are so many ways women entrepreneurs impact their community and the world and give their support to:

  • Animals

  • Homelessness

  • Education and employment

  • The Environment

  • Parenting and youth

  • Disabilities and Mental Health 

I love participating in The WMarketplace! They encourage action based on personal values and bring together women who inspire and support each other every day.  - Cindy Barberes, founder of H. Honeycup


We feel like we found a true ally in The WMarketplace. As individuals. As Women.


Written by Cindy Barberes, founder of H. Honeycup 

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Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit TheWMarketplace provides to sellers.

Guest Writer: Cindy Barberes